|
KMID : 0665420140290060557
|
|
Korean Journal of Food Culture
2014 Volume.29 No. 6 p.557 ~ p.566
|
|
|
A Comparison Between Consumers’ Perceptions of Korean and US Quality Certification Marks for Agricultural Products
|
|
Park Mi-Sun
Lee BumJun
Ham Sunny
Lee Han-Ju
|
|
|
Abstract
|
|
|
The purpose of the study is to determine how consumers perceive certification marks for agricultural products. The study
examined three agricultural product certifications, such as the certification of environment-friendly agricultural products,
Good Agricultural Procuts (GAP) certification mark, and United States Department of Agriculture (USDA) certification mark.
A survey was utilized for data collection from adults over the age of 19 in November, 2013. A total of 390 questionnaires
were distributed, and 300 of those were obtained for an analysis of the study. The results were as follows. First, consumers' awareness of, image of, and credibility on the agricultural products with the certification marks were not significantly different among the three certification marks except consumers’ awareness. Second, consumers’ purchase intentions for and willingness to pay for the agricultural products with the certification marks were not significantly different among the three certification marks. Third, these variables were not significantly different between buying group and non-buying group except consumers’ awareness. Lastly, buying group and non-buying group were significantly different only in gender and marital status. The findings offer implications to the food and food service industry regarding consumers’ purchase of certified agricultural products. Further, the study enforces the roles of food industry for environment.
|
|
|
KEYWORD
|
|
|
Agricultural products certification, environment-friendly agricultural products certification marks, GAP, USDA, food service
|
|
|
FullTexts / Linksout information
|
|
|
|
|
|
Listed journal information
|
|
|
|